Part of ensuring your web pages are optimized is understanding how search engines work. Search engines cater to users by listing the web pages that are the most relevant to the terms people are searching for.
There are multiple factors that search engines use to analyze and determine relevance for a given website. Google doesn’t often reveal these, but there are plenty that is widely known and used by marketers. An SEO expert should be aware of top ranking factors, and according to optin master, the top SEO ranking factors in 2019 are:
- Domain age, URL, and authority
- Links
- Mobile-friendliness
- Optimized content
- Page speed (including mobile page speed)
- Real business information
- A secure and accessible website
- Social signals
- Technical SEO
- User experience (Google RankBrain)
Websites are ranked primarily based on how well they meet the search engine’s ranking factors and best practices. The web pages that do this best will outrank others that don’t. Search engines generally follow three steps when ranking a website:
Crawling
Search engines have spiders or bots that scan a website, copy the content, and store it in the search engine's index.Indexing
This is the method of adding web pages into search results. If your website is not in a search engine's index, users won’t find you in results.Ranking
When you type something into Google, the most relevant websites (from the index) will appear in the search results. These results are based on multiple factors such as user location, language, experience, etc.- Benefits of Becoming an SEO Expert
SEO is perhaps the most challenging and rewarding marketing discipline, combining data, analytics, content marketing, and technical proficiency. Mastering and leveraging SEO will unlock the potential of your marketing efforts.
The Demand for SEO Experts
SEO professionals are in high demand as companies practice search engine optimization to keep up with competitors. SEO experts are hired to help marketing teams garner quality web traffic, help create successful digital campaigns, and bring new business to the company.
These days, an SEO expert is expected to be responsible for about half the traffic to the average website. Considering that sites that manage to secure the top five positions on the SERPs receive an estimated 68 percent of clicks, earning a high rank can have a tremendous impact on your business growth and revenue.
Whether you're currently an SEO professional or you’re working your way into the field, an SEO job promises excitement and tremendous potential for growth. There are other avenues you can go with SEO experience as well, including content marketing, business consulting, and data analytics.
Here is the List :
