The Inbound Service is the set of content, technologies and actions that a company can implement to cover all the informational or problem-solving needs that a user has. It covers your entire customer journey , whether as an existing customer or as a potential customer.
Inbound Service objective
As we have commented previously, the main objective of the Inbound Service is to help the client, giving support to the problems or doubts, complaints that they have, but also anticipating their needs. Ultimately, the ultimate goal is to accompany you in any interaction you have with our brand to maximize your experience and make you a promoter .
Advantages of Inbound Service
Among the advantages of implementing a customer service strategy with Inbound Service, the following stand out:
• Assist the doubts and questions of your clients or potential clients through multiple channels (telephone, email, chatbot, live chat, social networks, etc.) to improve their experience with the brand .
• Reduce response time, increasing service agility.
• Identify sales opportunities and increase customer retention .
• Anticipate customer needs and problems.
• Collect data and track and analyze your comments , ratings and opinions.
In this article we will detail more about Inbound Customer Service, the difference with a traditional customer service strategy and the benefits of implementing this methodology .
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