301 redirect is a way to send site visitors to an active URL when the one formerly wished has be removed. A redirect should point to relevant or alike live page that is no longer wanted. This ensures the best user experience for visitor and means that every backlink value is aligned correctly and not lost on the previous page.
For example, if you check your URLs and find a URL like https://www.example.com/old1234.html, you probably want to clean it up so a 301 redirect can send visitors from that page to a cleaner page: https: / /www.example.com/new.
What Does The Forwarding “301” Mean?
301 redirects can seem as “301” or “301 always moved”. It is a Hypertext Transfer Protocol (HTTP) response status code that indicates the response from the server hosting the page to the browsers that requested the URL. 301 status codes are not inherently bad. They indicate that the requested page has redirected to another page. This is the one provided by the browser.
A 301 response can mean keeping your site architecture tidy and preventing visitors from landing on irrelevant, old, or damaged pages.
When your website server “serves” a web page to a visitor (be it a human or a search engine) on your website, it also includes a status code in the header. This information is “provided” before the actual page content and tells your browser what the page contains, it an image, HTML, PDF, video, etc. used to inform visitors or the search engine of the “status” of the page concerned.
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