You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites
Google has confirmed that links and quality content (which we covered back in Chapter 4) are two of the three most important ranking factors for SEO. Trustworthy sites tend to link to other trustworthy sites, and spammy sites tend to link to other spammy sites
But what is a link, exactly? How do you go about earning them from other websites? Let's start with the basics.
HERE IS THE LINK
